Social media is the most powerful tool at your disposal when it comes to spreading the word about something, including your dental practice. Love it or hate it, you are still necessitated to use social media and resort to social media marketing tools to spread the word about your dental practice, attract new patients, and improve your revenue.

While most businesses have already hopped on the social media marketing bandwagon, if you are not already using it, you are probably lagging behind. Please read on as we expand on the importance of leveraging social media marketing and how you can improve your social media marketing campaign to reap all the benefits for your dental practice. But first, let’s discuss the multiple benefits of social media marketing for your dental practice.

Social Media’s Benefits for Your Dental Practice

Social media offers multiple benefits for any business (dental practice included): faster communication, better networking, improved visibility, increased website traffic, etc. Most social media platforms are free, and even the paid ones are relatively affordable; thus, small businesses like dental practices can benefit from social media.

Faster communication is one of the main benefits of social media. Usually, if you want to get in touch with a customer or client, you need to either pick up the phone or send an email. However, social media platforms allow instant messaging, such as Facebook Messenger, WhatsApp, Viber, and WeChat; this is great for a dental practice, as you can quickly and easily communicate with customers.

Another benefit of social media is networking. Before, networking was mainly done in person, at events such as conferences; today, many online networking groups and platforms, such as LinkedIn, allow dentists to connect with others in their industry.

A significant benefit of social media is improved visibility. If you have a social media account for your dental practice, your customers and clients can easily find you. Social media platforms rank highly in search engine results (SERPs), so if someone searches for your dental practice on Google, they’ll see your social media account.

The next benefit of using social media is the increased website traffic you can drive to your website. When you post something on social media, your audience will click on the posts and be taken to your website.

5 Ways to Improve Your Dental Practice’s Social Media Marketing

Now that you know what the essential benefits of using social media marketing are, here we share five ways you can improve your dental practice’s social media marketing campaign:

Know Your Audience

Knowing your audience is the first step in creating an effective and successful social media presence and marketing campaign. As a dental practice, you have a broad target audience, but depending on your services, you can better hone your targeted audience. This is important to know, as you need to hone the content you post so that it appeals to your selected audience, so you can build relevance and authority on a given topic, which in turn will help you get more traffic to your website and attract new clients to your dental practice.

Set your Goals and Objectives

And work towards reaching them. To be able to measure the impact your dental practice’s social media campaign has, you can set up a list of lesser goals and work down the list. For example, set a goal to reach a certain number of likes, shares, and engagements, and work on achieving that number. A well-designed social media marketing plan is the base of your entire social media marketing campaign, as it can help you plan and execute an effective social media presence.

Create & Post Attractive Social Media Content

One key thing to do is create engaging social media content to achieve your goals and get as much exposure as possible via social media. The content you create and post must be thoughtful, appealing, and perfectly represent your brand image, as this is THE way to promote your dental practice.

Each post you add to your social media marketing efforts needs to reflect your brand, even if it is just an image from your dental practice or a well-thought-of article with dental advice or discussing the importance of various dental procedures. There are two key aspects you need to think about when creating a post:

• How will it help my dental practice?
• How will it help my audience?

Please note that you should adopt a neutral tone, not sounding sales-y or uninteresting to your audience; instead, aim to create a relatable connection to your dental practice so your audience will gain knowledge and establish a trusting relationship with your practice.

Another aim is to create helpful content for your audience so that they’ll find your social media posts helpful and look forward to seeing more of them. It is a proven tactic to create meaningful relationships with your audience that can help you convert them into dental patients.

You can also update and repurpose older posts, update older blog posts with new SEO techniques and republish them.

Use the Social Media Calendar

Social media success does not happen instantly, so you must establish a constant online presence and build a trusty audience. Since you are not the only one trying to vie for the audience’s attention, you need to play it smartly and post resourceful content that will solve people’s problems and be engaging.

To do so, you should organize a social media marketing campaign to maximize your efforts and reach the expected results, including using a social media calendar. It is a tool that manages your social media marketing efforts and improves the efficiency of your actions. It lets you:

• Plan and post content ahead of time (no more posting things at random times)
• Save time and stay on top of things (special events, holidays, and the like)
• You have a focus on efficacy and aim for maximum exposure

Sync Posts Across All Your Social Media Accounts

Your dental practice probably has accounts across several social media platforms, and you need to sync your presence and posts across all of them. By keeping your content organized and synced, your dental practice stands the best chance of exposure to a broader audience, which will mean more potential patients to your practice.

Schedule your posts for maximum exposure to your target audience, which involves knowing when your audience is online the most. A thing to note is to post on social media in the evenings, as this is when people use social media the most.

To Wrap Up

You and all your main competitors are trying to succeed in online social media marketing, so you need to outsmart the competitors to get an advantage over them and spread the word about your dental practice to more people. While this seems challenging, doing it right can help you achieve your goals, grab people’s attention and generate leads that will positively reflect your dental practice’s bottom line. Please follow our blog for more information on how you can grow and improve your dental practice and how you can improve the services you provide your patients with our Great intraoral scanner and high-tech dental lab products.