One of the most challenging issues all businesses face, including dental practices, is attracting new talent. Since the hiring climate has drastically changed in the past few years, many dental practices have struggled to attract and retain quality employees. It is why here we’ll discuss the main strategies that can help you attract and retain the top talent for your dental practice.
Before we delve into outlining the top strategies for attracting new talent, let’s discuss why employees are likely to leave their employment and move to another place. Believe it or not, salary is not the top reason people consider leaving their job or moving to another place of employment.
Employees, no matter where they are employed, want and expect the following:
- Employees want to feel valued
- Employees want to get the potential to grow
- Employees want to get adequate financial compensation
- Employees want to enjoy coming to work
- Employees want the freedom to balance their professional and personal lives
Based on these, you can note that you need to hone your hiring strategy when attracting new talent for your dental practice. From this, it is evident that simply offering more money to someone will not entice potential employees to join your dental practice. Instead, you must update your hiring strategies, starting with refreshing the employee value proposition that will help you attract new talent.
We have discussed ways to tell your dental team that you appreciate them. Still, it goes beyond this, as you should outline this before they become employees – knowing the benefits they will be getting with your dental practice allows people to look forward to coming to work and enjoying the perks you provide will also make them happy to advertise the dental practice.
Here are the top strategies that can help you attract new talent and create an excellent dental team you can rely on:
1. Emphasize What’s Different about Your Practice
To attract top dental talent to work at your dental practice, you need to offer them more than what they would be getting if they went to your competition. Still, for this, you should assume the role of a potential candidate looking for a job at a dental practice and think about what would entice you to apply for the job, as it will help you determine what to put on the job advertisement.
We are talking about telling the candidates about the advantages they will get by working at your dental practice. The offered pay, benefits, and other perks they will get by working at your practice need to be enticing enough so top talent would be willing to apply for a job with you.
2. Provide A Work Environment That Appreciates Employees
The paycheck is not the primary reason someone would be willing to work at your dental practice, as people like to feel appreciated and valued at the pace of employment. Thus, you need to provide a work environment that appreciates your team and recognizes employees and their contributions to the smooth running of your dental practice.
· Hire the Best Person For the Available Position
Another vital thing is to search and employ people who are a perfect fit for the available position. For example, if you are looking for a receptionist for your dental practice, you should be looking for someone with excellent communication and organizational skills. We are alluding to hiring the best, most adequate person for the available position, which means the job ad you post should clearly outline.
3. Provide A Work-Personal Life Balance and Positive Company Culture
To attract new talent to your dental practice, show potential employees that you care for them. It needs to be a way that potential employees understand before they join your dental practice. For example, offer excellent options that allow them to balance their professional and personal lives. It may include additional vacation time, prolonged maternity and paternity leave, paid time off, and other perks that foster a welcoming work environment.
It is crucial to outline the positive company culture of your dental practice. It would be best to support your team members’ professional goals. We are talking about supporting mentorship programs to help your team develop their skills and careers. It promotes a positive company culture where no one is kept back, but people are inspired to work and learn, which significantly influences the overall success in the workplace.
4. Leverage Top Talent Channels
You should also know where to look when attracting new talent to your dental practice. Today it is not enough to post a job ad in the local paper, as it is very likely that qualified persons living near your dental practice will not see the job post. Thus, it would help to establish a comprehensive strategy to acquire net talent utilizing all available channels.
We are talking about leveraging all the available channels that can help you attract new talent. Knowing where to look is essential, and we are thinking of places like LinkedIn, Google Jobs, your social media profiles, and your website.
Ensure your ad stands above the competitors, so people will be drawn to read it and decide to apply. Make sure the ads you post are catchy enough and clearly describe all the advantages someone will get by working in your dental practice.
To Wrap Up: Attracting New Talent in Your Dental Practice Contributes to Success
Your dental practice is only as good as your dental team, so you should strive to attract and hire the best people. Here we’ve discussed four excellent ways to attract new people to your practice. So, ensure you always strive to promote a healthy work environment where every team member will be happy and content. Also, promoting a positive company culture is vital for attracting new talent and more patients.
Tend to adopt digital dentistry techniques that provide advanced services for your patients. These will also help with employee satisfaction and promote a positive work environment where people enjoy coming to work every day. Using digital methods like the Great intraoral scanner help with making dental scans and removing the mess from the process, which both the patient and the dental team prefer.
We hope you found our article on the top ways to attract new talent informative and helpful. Also, please follow our blog, as we post regular updates on anything related to dental practice and more.
